The first generation of electric vehicles is tough to analyze. After all, some automakers did not give these products their best shot, choosing instead to meet basic zero-emissions requirements so they could sell more gas guzzlers. As a result, we got cars with so little power and range that most people never considered them. Hence the early reputation of EVs as boring and slow, which Elon Musk set out to change with Tesla. (It’s safe to say he succeeded.)
Nonetheless, the U.S. market is still dealing with the aftereffects of this first wave of electric cars. Whether or not they were made as compliance cars to satisfy regulators, some of these EVs were legitimate failures from every aspect of the equation — sales, performance, and impact on their respective brands. Here are five models that were total flops.
Coda Electric Sedan
Whatever way you describe this car, “cool” is not an adjective you’re allowed to use. The frumpy Coda Electric Sedan hit the market in March 2012 and sold a total of 117 unitsbefore the company filed for bankruptcy. Capable of traveling 88 miles on a full charge, it was actually one of the longest-range EVs when Coda entered the scene. However, at a price of $37,250, consumers could not fathom compromising on styling, power, and cost.